What's a B Corp?
In 2006 the non-profit B Lab began certifying companies that meet high standards of social and environmental impact.
B Corp certification covers five areas of concern: Governance,Workers,Community,Environment, and Customers. Applicants are awarded a B Impact Score based on their practices in each category.
Of the first100,000 companiesthat took B Corp’s Impact Assessment,only 3.5% have made it through the rigorous vetting process and attained the minimum required 80 pointsfor certification. On average companies scored 50.9 points.
When you patronise these companies, you can feel confident that you aresupportingleaders inthe movement toward more ethical business standards.
What does this mean for ThriveLiv?
We’re very proud to be a certified B Corp. Fundamentally, we didn’t need to make any significant changes to how we were already operating to get certified. In fact, the only supplier we changed as part of the process was our bank! We’ve always focused, from the ground up, on building a genuinely good business and being innovative, eco-friendly, socially conscious, customer-forward, community-focused, and a great place to work. Our B Corp certification reassures the belief we’ve always maintained: a successful business can also be a force for good.
What's next?
We willcontinue to improve our business model and lead our industrybecause it’s the right thing to do and we believe Yoga brands shouldlive up to Yogic ideals and values.
We will continue to work hard and channel company profits into ourgiving back initiatives, which focus on the environment, wildlife preservation and social justice.
